At a time when so many of us have been forced apart, industries of all sorts — from gaming to food to music as well as cannabis — have sought out ways to bring people back together and build back the connections we felt were lost. Below, a group of …
Read More »How Covid-19 Impacted Cannabis Culture and Consumption Spaces
Imagine spending a lazy Saturday afternoon in a posh lounge, surrounded by friends and strangers, sparking another joint to pass across the table. It wasn’t too much to ask for in late 2019 and early 2020, when the trend of cannabis lounges — those businesses that resemble bars, restaurants or …
Read More »What Cannabis Brand Leaders Should Know About the Evolving Vape Culture
What do you think of when you think about vapes? Do the words “wellness” and “high-design” come to mind? What about “self-care” or “innovation”? Vape culture has long carried a stigma, resulting in societal pressure to keep this habit hidden and the misconception of vaping as an inferior way to …
Read More »Tips for Tackling Ageism in Entertainment for Better Cross-Generational Collaboration
Are we finally addressing ageism in the media?I sure as hell hope so. After all, aging, like death and taxes, is inevitable. We’re seeing an inflection point of generations bonding over shared interests. We’re seeing all generations celebrate the lives and music of icons like Tina Turner, Paul McCartney (who …
Read More »3 Negative Effects of Claiming a False Brand Identity
Identifying your true brand identity is one of the most important aspects of building a sustainable and enjoyable career. If you find yourself struggling to feel comfortable in your industry under the brand identity that has been given to you or that you yourself have allowed to take shape, then …
Read More »How to Educate Cannabis Consumers Through Marketing
Marijuana is gaining social and legal traction across the U.S. And while this is a good thing for cannabis brands, navigating the stigma that surrounds the cannabis plant is a bit of a marketing challenge. Not only do companies have to grow brand awareness within this restricted market, but they …
Read More »Post-Production During a Pandemic: Maintaining Essential Relationships and Supporting Employees
I work in television and film post-production. What does that mean? People associate show business with glamor — movie stars, Hollywood premiers and traveling the world. Post-production has none of that. We work on entertainment media after it is shot. Stars don’t drop by for lunch. Paparazzi do not stake …
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